Conference Chairs

Prof. Dr. Hanna Krasnova
University of Potsdam

Hanna Krasnova has been Professor at the Chair of Business Informatics since 2015, with an emphasis on social media and data science, at the University of Potsdam. Prior to that she was Assistant Professor at the University of Bern in Switzerland. Her research focuses on the social, individual, and entrepreneurial value of social media. She is the author of over 60 research articles that have been published in numerous high-level journals and at various conferences. Her research into envy on Facebook received the Best Pa-per Award at the Business Informatics Conference in February 2013 and was taken up by all major news agencies worldwide.
Hanna Krasnova was also honored by the Dalle Molle Foundation for her research in-sights into the connection between social media use and depression in young people.


Research fields:

  • Social Media,
  • Sharing Economy,
  • Smartphone and Social Change
  • User Privacy


Prof. Dr. Nils Pinkwart
Humboldt-Universität zu Berlin

Niels Pinkwart is head of the research group “Computer Science Education/Computer Science and Society,” the ProMINT College, and the Center for Technology-Assisted Learning at the HU Berlin. From 1995 to 1999, he studied computer science and mathematics at the University of Duisburg. Here, he received his doctorate in 2005 with a dissertation on collaborative modeling systems. After a postdoctoral position with the Human-Computer Interaction Institute at Carnegie Mellon University (USA), he took up assistant professorships and associate professorships at Clausthal University of Technology. In 2013, he moved to HU Berlin.

In addition to his work at the HU Berlin and the Weizenbaum Institute, Niels Pinkwart is Principal Investigator at the Einstein Center Digital Future. His professional activities also include participation in the program committees of various scientific conferences; he is a reviewer for several journals and an editorial member of the International Journal of Artificial Intelligence in Education as well as a member of scientific advisory boards for various projects and organizations.

Research fields:

  • Digital Education
  • Learning Analytics
  • Inclusion und eLearning
  • Socio-technic systems


Prof. Dr. – Ing. Norbert Gronau
University of Potsdam

Norbert Gronau studied mechanical engineering and business administra-tion at the TU Berlin. He received his doctorate in 1994 from the Department of Computer Science at the TU Berlin. Until March 2000, he was head of the Teaching and Research Group for Production-Oriented Business Informaticsat the Institute for Business Informatics of the TU Ber-lin. There, he habilitated in October 2000 in the field of business informatics. In the summer semester 2000, he provisionally held the professorship of business infor-matics at the University of Oldenburg. In the winter semester 2000/2001, he was appointed to this professor-ship, which he held until March 2004. Since April 2004, he has held the chair at the University of Potsdam. His research interests include industry 4.0 and digitalization, operational knowledge and skills management, and adaptable ERP systems.

He is a founder and co-editor of scientific journals, the author of numerous scientific publications and has authored and edited several books. He is also a research fellow at Stellenbosch University (South Africa).

Research fields:

  • Strategies of Digitalisation
  • Operational Knowledge management
  • Industrial Informations Systems
  • Competitiveness
  • Productivity


Program Chairs

Dr. Gergana Vladova
University of Potsdam

Gergana Vladova is a postdoctoral researcher at the Chair of Information Systems, with an emphasis on processes and systems, at the University of Potsdam. She holds a master’s degree in international economic relations from the University of Sofia (Bulgaria), a master’s degree in communication sciences and economics from the FU Berlin and a doctorate in business informatics from the University of Potsdam. Since 2008 she has been working in various application-oriented and DFG-funded research projects on the topics of competence development in the context of digitalization, knowledge and innovation management, and product piracy. In addition, she gives lectures and seminars on the topics of knowledge management, business process management, knowledge transfer and further education in the context of digitalization.


Dr. Sonja Schimmler
Fraunhofer Institute for Open Communication Systems

Sonja Schimmler is concentrating on topics in the areas of open science and research data infrastructures. Dr. Schimmler spent ten years at the Bundeswehr University Munich, where she worked as a researcher. There, she received her doctorate in computer science in 2012. She studied computer science at the TU Munich and at the Georgia Institute of Technology (USA).



Dr. Curd Knüpfer
Freie Universität Berlin

Curd Knüpfer received his doctorate at the FU Berlin on right-wing media in the USA. He then worked as a post-doctoral fellow at the School of Media and Public Affairs of the George Washington University (USA). His research focuses on political communication in the US media system, the political consequences of digitalization and media fragmentation in Western democracies, and framing conflicts in digital communication environments.